Is now the right time to buy an iPad 2, or should you wait until the inevitable release of the iPad 3?
This is an example of companies creating such consumerism that it starts to backfire on them. Technology companies are kings of getting you to think you absolutely must have their new product and then in an attempt to get you to buy again from them, they have to come out with one even better. What is the effect of this hype to dissatisfaction cycle that corporations are creating?
The impact is that some consumers get it and stop believing the hype, while others are so afraid they won’t have the coolest version that they refuse to buy and skip a generation which works against the strategy. Inadvertently companie’s creation of fear of not having the best product is backfiring. What happened to longevity… The backside of this can be seen in apple by the way they are rationing out new features. If the goal of a business is to turn over sales, then it won’t load up the new Iphone with too many features, It will sell you one feature at a time. This is why the challenger will always add more features so it becomes a Pepsi/Coke war. Consider this when you position your brand against a competitor..