Google may innovate another model but will the changes be good or bad

Google has purchased the copyright management group RightsFlow for implementation on YouTube and other Google properties. The technology will be used to identify the use of copyrighted music and make appropriate payments to the rights holders.

via Google Buys RightsFlow for YouTube Copyright Management – Search Engine Watch (#SEW).

I like this strategy, though it isn’t clear if this will in any way end up hurting the end user by teaching the music industry that they should get paid every time someone on the web uses a song of their artist. The crazy thing is that they may be shooting themselves in the foot.

There is so much talent and so many ways to get paid that I think the day may come when people prefer the free spread of music with the artists opting in with the sites to get paid. Cut out the middle men when their distribution and production is no longer necessary… They are trying to put a meter on music when people have found out they can park for free almost everywhere…

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One thought on “Google may innovate another model but will the changes be good or bad

  1. Innovation is the creation of better or more effective products, processes, services, technologies, or ideas that are accepted by markets, governments, and society. Innovation differs from invention in that innovation refers to the use of a new idea or method, whereas invention refers more directly to the creation of the idea or method itself.

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