Moreover, content has become the new software, what with zero marginal production and distribution costs. When you consider especially that cheap hardware and open source software has rendered technology anything but defensive, you wonder if the VC herd will perk up and follow Mark’s lead.
via Is Video The New Software? | TechCrunch.
I think there is a glaring factor missing in this train of thought. Video is like software in comparison of the value being in the hardware, then hardware becoming less important and the software that could go on any hardware was the key.
The problem with thinking video is the new software is that unlike software which models the hit shows, video in general is not as rare as software. People are willing to watch a ton of videos of all quality and from any source. Software had a function and depending on the quality there was a huge difference in the result. Seeing a cat play piano poorly is as good as watching a professional show to some. Because of this, content in the video world is not as marketable as software. That being said, I can think of many innovations that can create new opportunities in the world of video but it has to be able to operate in a new way with the current environment.
Video is going to get better and it is just another form of information waiting to be capitalized on…
As a direct effect, developers are already working on a project called “i4Siri,” which will hopefully bring the personal assistant to the last year’s iPhone in a legal way. There will still be a need for older devices to run iOS 5, but with a couple of Cydia tweaks and utilities, Siri will probably help you get things done on your iPhone 4 soon.
via Developers Work to Bring Siri to Older iPhones [VIDEO].
It is funny they would waste the time to push this to older phones, in some ways they are the king of building a cool product then creating another one right after that makes you think their old product isn’t good enough. They are bucking the trend here by caring enough for a product to go back and make it better, though I suspect their interest is to push the new voice interface culture more than caring about making your last model phone cool.
The second interesting thing is that Siri is on a phone. It may seem like nothing, but in the user interface world this is a strategic move. Siri lets people now talk to their machines. This is one more step toward trying to humanize the technology interface. Of course using the phone as the gateway makes sense since we already talk into the phone.
Previously talking to other people with the phone being the interface, now we talk to the interface. This is very smart and part of a bigger plan to get people to humanize technology and machines. It will then move the flaw of user interface from the mechanics of use to the translation and understanding of the phone. Interesting to think of the ramifications to other markets, technologies, and devices..
Is now the right time to buy an iPad 2, or should you wait until the inevitable release of the iPad 3?
via iPad 2 vs. iPad 3: Should You Buy An iPad Now, Or Wait For The Next One?.
This is an example of companies creating such consumerism that it starts to backfire on them. Technology companies are kings of getting you to think you absolutely must have their new product and then in an attempt to get you to buy again from them, they have to come out with one even better. What is the effect of this hype to dissatisfaction cycle that corporations are creating?
The impact is that some consumers get it and stop believing the hype, while others are so afraid they won’t have the coolest version that they refuse to buy and skip a generation which works against the strategy. Inadvertently companie’s creation of fear of not having the best product is backfiring. What happened to longevity… The backside of this can be seen in apple by the way they are rationing out new features. If the goal of a business is to turn over sales, then it won’t load up the new Iphone with too many features, It will sell you one feature at a time. This is why the challenger will always add more features so it becomes a Pepsi/Coke war. Consider this when you position your brand against a competitor..