The Problem with All You Can Eat Information

Social MediaEveryday we sit down in front of our keyboards ready to feast on the virtual information buffet on the internet. Our mind salivates as we open up a browser and prepare ourselves for all you can eat information. But like everyone else who slaps down their hard-earned money, you want to get the most out of your meal. How can you do that when it comes to the internet?

There is definitely a good and bad strategy when it comes to consuming the unlimited information that the internet has to offer. Yes, for those who are serious about getting the most out of all you can eat, you will need a strategy. There are two main problems with the internet buffet: too many choices, and you have a limited amount of time before you are full.

Internet BuffetFirst problem – Too many choices. It doesn’t matter what your topic, there are more sites than you have time to read. Your eyes glaze over as you imagine what you consume first. There are many choices but not all of them are good. There is some information that is the best you have ever had, and some you want to spit out the minute you taste it. With so many choices, you have to learn the tricks of the trade if you are going to feast on the best.

Trick #1 – How full is the pan? If a dish is great, then the pan is almost empty. You can see this with information by looking at the share numbers. When it says it has been tweeted 112 times that is a good thing it means the pan is half empty. Sometimes there are great new posts that haven’t been shared yet, but in general each share is like a vote. The people willing to share it means they tried it and wanted more. Learn to read the numbers and see the signs of good information.

Second problem – You get full. As mom used to say, “Save room for desert.” If you fill up on mediocre information you won’t have time for tastier information. You can only have so much on your plate so learn to be an information snob and discern the difference in quality. The plates at a buffet are never big enough and you simply can’t have enough time to read everything. Get picky, here is how.

Social Media Expert

Trick #2 – Look for the biggest guy in the room, what is he eating? Follow people who have been around for a while and who are well-known in the field you are interested in and see what they are reading. Trust and recommendations are a huge currency on the internet and there is a reason. These people have tasted many dishes and they know more than you. Look at what they have on their plate and try some.

You don’t have the time to try a bite of everything. Even if you try you will get full. Learn to start with the most popular dishes and then find the best consumers of information and eat what they are eating. If you do this you will be an all you can eat pro and get your money’s worth for the time you invest online. Hey, they may have to ask you to leave…

Smarter Strategies for an Information Age

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How to Hug a Blogger

OK so we all write content and spend our time sharing information with others. With so much information available we all know what it is like to find a really good article. Many people come and read the article that took the blog author time and expertise to write and then leave without so much as a comment.

Blogging is about sharing, it is about giving the best you have to help others

We have been taught to be selfish in society and always think of WIIFM (What’s In It For Me). The days of saying thank you are gone and few and far between are those considerate people who believe they should repay those who they have benefited from.

So how exactly do you repay a blogger? You give them a hug. I am not talking about driving to their hometown and stalking them until the moment is right…. I am talking about returning something of value to them.

Blog Author Hugging 101:

Definition: Squeeze (someone) tightly in one’s arms, typically to express affection.

Hugging: See all those little buttons around the post: Like, Thumbs up, Stumble, Digg, Tweet, +1, etc.. That is how you thank the blogger for their effort. It is something only you can do for the blogger and it is a great way to tell them thanks. Press everything, if you don’t have an account, it only takes a second to make one so you can promote that post and any others after that.

Comment: Yes, comment. More than anything people want to know that the info they spent time writing has impacted someone or at least sparked a thought good or bad. Try and say more than nice post which not only doesn’t add value by itself, but may indicate you skimmed it and didn’t really read it. Just saying nice post is like saying “Ehh” after they present their ideas.

Be the first to comment whenever possible. If a post has no comments other people are likely to not comment either. The first comments get the party started and help everyone go beyond the surface of the blog post. Comment often and ask questions, the comment section is a party.

Sharing is Caring: Tweet it, share it to your network and followers. This gives the post legs and helps it reach more people we all have a little network we can share to and a great way to make a blogger feel appreciated is to hit the share buttons. A few seconds shows you are a team player and they are likely to do the same for you.

Go Beyond:  Go to another post and do the same thing. If you really want to say I appreciate what you are doing, then go hug another one of their posts. Hug it out…. It is hard not to hug back. This is the essence of networking success. Social media is about relationships, the technology is supposed to help us manage them, it won’t create them by itself.

This is just good citizenship, silent eyes on posts that don’t interact are many times unseen by the author and makes it hard to hear the thank you. There are some very good Blog Huggers out there and it takes one to know one. Now you can start to notice when people are hugging you and you you can hug them back. Be a responsible reader and give back. After all we all need a good hug now and then…

An Open Invitation to Build the Facebook Killer..

OK so it seems odd to write a post like this, but here is the situation.. I am a strategist, I see patterns, mechanics, and trends. I am not a computer programmer nor am I in that world. I am an outsider (where real innovation comes from). I have an incredible set of ideas that could change marketing, the internet, social media, and online and offline marketing forever, and yes it could be the Facebook killer.

Do I have your attention yet? The problem, I am an outsider… I do not know VC, programming, or where I would start. Imagine if a person really had the next Google, or Facebook in their head but didn’t know what to do with it… That is where I am. When I look at things like Facebook I see what doesn’t work, I see it like a baby spitting up on itself compared to what it should be. I see the game changing things that need to happen and also understand why they had the success they did. I can also see why so many other ‘me too’ companies can’t take significant market share from them. I will rewrite social.

I sent two emails, one to Google, and one to Amazon saying I wanted to talk to someone there. I was turned down by Jeff Bezos’s personal assistant, and never heard back from Google. Since then I decided I may just have to build it. Problem I need a good team and counsel on how to approach this project. I think the vision I have for this will change how things are being done in social forever and that will ultimately change the world. I thought to myself I will have to write in an article how Google and Amazon passed on it when it is the number one site on the internet… I know it must seem bold to hear someone say that, but I guess we will see. One of the major problems has been monetizing social and up until now it has been modest or obtrusive to users.. There is a much better way for both. I am not talking about building another site that plays by the lame rules already set, I am talking about going to the next and even next level of what could and should be.

Here is what I need and what I don’t want. I am not going to give away a bunch to a VC or programmer, money and programming can be easily found. I have elaborate details and structures already put together as far as planning goes. Though I need money, expertise, and programming, it isn’t going to be a ‘partnership’ for everyone. There will be huge benefits for some. I like to keep the party small. I am looking for the right people who want to be a part of the next big thing. Since I don’t operate in the silicon valley world I need to figure out who can help me and who I want to share with. I know quite well the value of what I am talking about so scammers and greedy people will not do well with me. I am very loyal and I plan on changing the world and doing business the way it should be done.

Let’s get to the good part… If you feel you can help me, are curious, or think you can connect me with the right people, resources etc.. I will not forget you even if you aren’t the person. It is going to take the right team to do this.. I am interviewing… not begging…. I am not going to take the first offer of help or any if I don’t feel it is right. I am just sending out the smoke signal to people who would have liked to been partners with Google, Microsoft, Apple, Facebook, but missed those historic opportunities… Well knock knock, opportunity is knocking again and I would like to talk with you. I would like a mix of people. Some who have already built some successful things and had big success so they can provide the insight to avoid the common mistakes, and some new people who want to be part of the next generation of game changers.. I look forward to hearing from you and seeing if you are fit…

Ross

RE: Are we killing our customers with engagement?

Facebook is seeing a decline in use. Studies show that users are un-Liking business pages. Consumers are getting savvy and more jaded about businesses use of social media—and they’re responding negatively. The thing is, it’s our own fault.

via Are we killing our customers with engagement?.

I think there is a more simple understanding of what is happening here. People like a business page but then start to get all the posts from that business. Unless a user likes every word out of the mouth of that business, they are going to get annoyed and then unlike the page.

This to me underlies a bigger problem which is the noise of information and no real way to filter the wall feed. People should be able to tag items from a business page they are interested in and filter the type and amount of information they get on their wall. Right now Facebook walls are real estate right next to the freeway…