The Future of Video RE: Is Video The New Software? | TechCrunch

Moreover, content has become the new software, what with zero marginal production and distribution costs. When you consider especially that cheap hardware and open source software has rendered technology anything but defensive, you wonder if the VC herd will perk up and follow Mark’s lead.

via Is Video The New Software? | TechCrunch.

I think there is a glaring factor missing in this train of thought. Video is like software in comparison of the value being in the hardware, then hardware becoming less important and the software that could go on any hardware was the key.

The problem with thinking video is the new software is that unlike software which models the hit shows, video in general is not as rare as software. People are willing to watch a ton of videos of all quality and from any source. Software had a function and depending on the quality there was a huge difference in the result. Seeing a cat play piano poorly is as good as watching a professional show to some. Because of this, content in the video world is not as marketable as software. That being said, I can think of many innovations that can create new opportunities in the world of video but it has to be able to operate in a new way with the current environment.

Video is going to get better and it is just another form of information waiting to be capitalized on…

Google may innovate another model but will the changes be good or bad

Google has purchased the copyright management group RightsFlow for implementation on YouTube and other Google properties. The technology will be used to identify the use of copyrighted music and make appropriate payments to the rights holders.

via Google Buys RightsFlow for YouTube Copyright Management – Search Engine Watch (#SEW).

I like this strategy, though it isn’t clear if this will in any way end up hurting the end user by teaching the music industry that they should get paid every time someone on the web uses a song of their artist. The crazy thing is that they may be shooting themselves in the foot.

There is so much talent and so many ways to get paid that I think the day may come when people prefer the free spread of music with the artists opting in with the sites to get paid. Cut out the middle men when their distribution and production is no longer necessary… They are trying to put a meter on music when people have found out they can park for free almost everywhere…