The Future of Video RE: Is Video The New Software? | TechCrunch

Moreover, content has become the new software, what with zero marginal production and distribution costs. When you consider especially that cheap hardware and open source software has rendered technology anything but defensive, you wonder if the VC herd will perk up and follow Mark’s lead.

via Is Video The New Software? | TechCrunch.

I think there is a glaring factor missing in this train of thought. Video is like software in comparison of the value being in the hardware, then hardware becoming less important and the software that could go on any hardware was the key.

The problem with thinking video is the new software is that unlike software which models the hit shows, video in general is not as rare as software. People are willing to watch a ton of videos of all quality and from any source. Software had a function and depending on the quality there was a huge difference in the result. Seeing a cat play piano poorly is as good as watching a professional show to some. Because of this, content in the video world is not as marketable as software. That being said, I can think of many innovations that can create new opportunities in the world of video but it has to be able to operate in a new way with the current environment.

Video is going to get better and it is just another form of information waiting to be capitalized on…