The Future of Video RE: Is Video The New Software? | TechCrunch

Moreover, content has become the new software, what with zero marginal production and distribution costs. When you consider especially that cheap hardware and open source software has rendered technology anything but defensive, you wonder if the VC herd will perk up and follow Mark’s lead.

via Is Video The New Software? | TechCrunch.

I think there is a glaring factor missing in this train of thought. Video is like software in comparison of the value being in the hardware, then hardware becoming less important and the software that could go on any hardware was the key.

The problem with thinking video is the new software is that unlike software which models the hit shows, video in general is not as rare as software. People are willing to watch a ton of videos of all quality and from any source. Software had a function and depending on the quality there was a huge difference in the result. Seeing a cat play piano poorly is as good as watching a professional show to some. Because of this, content in the video world is not as marketable as software. That being said, I can think of many innovations that can create new opportunities in the world of video but it has to be able to operate in a new way with the current environment.

Video is going to get better and it is just another form of information waiting to be capitalized on…

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GoDaddy Changes Position on SOPA Kinda..

In a brief interview with TechCrunch, GoDaddy’s new CEO, Warren Adelman, did a little damage control relating to the company’s highly public reversal of its position on SOPA. GoDaddy had previously issued a strong statement of support for the controversial bill, which you can find here. The last day has seen a growing grassroots rejection of the company and its position in the form of a boycott (this Reddit thread has much related info). But today brought a statement from the company apparently doing a complete about-face.

via GoDaddy CEO: “There Has To Be Consensus About The Leadership Of The Internet Community” | TechCrunch.

Companies sometimes reveal themselves as machines clothed like humans. GoDaddy, supported it and now that it is hurting the bottom line they and backing off but not taking a stand against it. Where does that leave them… One of two spaces: either they will secretly support it or they will be neutral. Notice neither has to do with their customers.

The fact is that companies many times only care about their customers because they have a dollar sign associated to them. That is not caring about your customers, it is caring about your bottom line and for most that is all it is…You decide..