The Future of Video RE: Is Video The New Software? | TechCrunch

Moreover, content has become the new software, what with zero marginal production and distribution costs. When you consider especially that cheap hardware and open source software has rendered technology anything but defensive, you wonder if the VC herd will perk up and follow Mark’s lead.

via Is Video The New Software? | TechCrunch.

I think there is a glaring factor missing in this train of thought. Video is like software in comparison of the value being in the hardware, then hardware becoming less important and the software that could go on any hardware was the key.

The problem with thinking video is the new software is that unlike software which models the hit shows, video in general is not as rare as software. People are willing to watch a ton of videos of all quality and from any source. Software had a function and depending on the quality there was a huge difference in the result. Seeing a cat play piano poorly is as good as watching a professional show to some. Because of this, content in the video world is not as marketable as software. That being said, I can think of many innovations that can create new opportunities in the world of video but it has to be able to operate in a new way with the current environment.

Video is going to get better and it is just another form of information waiting to be capitalized on…

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2 thoughts on “The Future of Video RE: Is Video The New Software? | TechCrunch

  1. If we are swimming in a sea of video, we need a boat. We need a safe comfortable place to go for consistent quality video. We need a wikipedia of content. Whoever can sort the best content out there and then chop it up in to little digestible bites will have something of value.

  2. I think the first level of video like any media is gathering content, then it is UI displaying it and letting people connect with it, then when it gets big you have to find a way to mine the gems out of it so you don’t wast good content. This is the lifecycle of content based business models… or it should be..

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