In a brief interview with TechCrunch, GoDaddy’s new CEO, Warren Adelman, did a little damage control relating to the company’s highly public reversal of its position on SOPA. GoDaddy had previously issued a strong statement of support for the controversial bill, which you can find here. The last day has seen a growing grassroots rejection of the company and its position in the form of a boycott (this Reddit thread has much related info). But today brought a statement from the company apparently doing a complete about-face.
Companies sometimes reveal themselves as machines clothed like humans. GoDaddy, supported it and now that it is hurting the bottom line they and backing off but not taking a stand against it. Where does that leave them… One of two spaces: either they will secretly support it or they will be neutral. Notice neither has to do with their customers.
The fact is that companies many times only care about their customers because they have a dollar sign associated to them. That is not caring about your customers, it is caring about your bottom line and for most that is all it is…You decide..